Mybkexperience [BurgerKing’s Customer Satisfaction Survey]

The American Global Chain of Hamburger Fast-food restaurant called “Burger King”. Which is headquartered in Miami-Dade County. this company was founded in 1953 as Instaburger king. After that it ran into financial difficulties so renamed it as Burger King.

Mybkexperience:

Burger king’s menu has expanded from a basic Offering Of burgers, French fries, sodas, and milkshakes and other diverse sets of products.

In Dec 2018 Burger king reported and has about 17796 outlets in 100 countries. and nearly half are located in the united states.

History:

The predecessor to BK was founded in 1953 in Florida as insta burger king. after meeting the Mc Donald brothers original store location owner purchased rights of two pieces of “Insta-Machine”.

The production model was based on “Insta –Boiler”. The strategy was successful and later they required facilities.it is the third international fast-food chain company. changes successfully re-energized company which leads to profit.

In Aug 2014 Canadian restaurant merges with burger king with backing from warren buffets Berkshire hatchway.

Product:

The first burger king opened in the Jackson villain 1953. their menu consists of many things like French fries, soft drinks, milkshakes, desserts. after going to Miami which is in Florida, they expand the breadth of the menu by whopper sandwich in 1957.

The product variety of restaurant is the focus of customer also the hamburger. Whopper Jr., five-piece Chicken Tenders, a bacon cheeseburger, medium-sized French fries, medium soft drink, medium onion rings, and small shake are the seven most popular value menu of burger king.

In 2012 the company starts new item in menu list those changes include ice cream products, smoothies, frappes, and chicken strips.

Instruments:

For cooking hamburgers, the burgers have been broiled mechanically called an insta broiler. These is the instrument of instant burgers purchased before a new restaurant. The cooks 12 burgers patties in a wire basket.

After they switched to an improvised unit called a “flame broiler”. They spent 40 ore years with that until next broiler will be formed which would handle multiple items with different cooking times and rates.

Applying new broilers and new food equipment’s they accompanied with computer-based product system for cooking.

Survey:

Proving the best quality of food is the motto of burger king.so for maintaining that they must have to know the customer’s point of view regarding the product.

So burger king initiates the survey named as “My burger king experience”.in this they get to know their fault and drawbacks so they can do changes and maintain their prestige. and provide better food for the customer.

If you are a regular customer of burger king you are eligible for the survey and decide to participate in burger king survey. Then there are several steps to follow.

After that, you will get the coupon and you can redeem it at your next visit.

Procedure:

1. Do visit their official website.
2. Enter the specific restaurant code which will be on the receipt.
3. Choose language.
4. Enter your survey code.
5. Click start.
6. Answer all questions related to the survey.
7. You can get the validation code that you can redeem on your next visit.

Read More: Mcdvoice

Conclusion:

Burger King is the largest chain fast food hub. They serve their popular and well-known item called hamburger. They used special equipment to maintain quality. they conduct a survey called “my bk experience” which contain some steps for understanding and maintain quality of food and serve better.